Summer brings with it a different energy. The days are longer, the pace is slower, and dressing well becomes a balancing act between comfort, coolness and style. At Gerry St Tropez here's a style guide for men who want to look good without fuss. Our Summer 2025 collection is designed to suit everything under the sun, from a seaside getaway to an alfresco lunch or an afternoon on a terrace in the city. The key? Versatile, lightweight garments with the edge that makes all the difference.
The swimming costume, beyond the beach
If there's one garment that defines summer, it's the swimming costume. But at Gerry St Tropez we understand it as much more than swimwear: it's the starting point of a complete look. Our swimming costumes are designed to accompany you in and out of the water. Their mid-rise cut flatters all body types, and the quick-drying fabrics make them ideal for moving around town in style.
During the day, pair them with a basic T-shirt or a light, unbuttoned shirt. Add white trainers or clean sandals and you've got a casual yet polished outfit. In the evening, add a polo shirt and you're ready for anything. From plain neutrals to understated prints, each style is designed to blend easily with the rest of our collection, allowing you to build your own style naturally.
Cool shirts that elevate any look
When temperatures rise, the shirts made of linen or fine cotton are the great allies of a man's wardrobe. They are cool, elegant and versatile: they are equally at home for a dinner outdoors as they are for a day in the office with a relaxed dress code.
Long-sleeved shirts can be worn rolled up, open over a T-shirt or closed with shorts to achieve that balance between relaxed and well-dressed. In terms of colours, neutrals such as white, beige, light blue or olive green are easy to combine and convey freshness. You can also incorporate shirts with fine stripes or small prints to add personality without saturating the look.
The trick is in the details: that the shirt has a natural drape, that the fabric breathes and that the cut is flattering. In our collection you will find models designed to accompany you throughout the summer, adapting to every occasion without losing style.
Well-cut Bermuda shorts: summer basics with attitude
The bermuda has evolved a lot in recent years, and today it is possible to find models that offer comfort without sacrificing aesthetics. Ours are made from natural fabrics such as cotton or linen, and are cut to be slim but not tight.
They're perfect for pairing with polo shirts, T-shirts or light shirts. Wear them with a linen shirt and trainers for an urban look, or with a pique polo for a more polished style. Choose easy to coordinate colours like khaki, beige, navy or grey, and let the rest of the look add the finishing touch.
These shorts are not just for the beach or the weekend. Well combined, they become the basis for versatile outfits that work in almost any summer context.
The polo shirt: between classic and trendy
Few items of clothing are as versatile as a good pole. It retains the structure of the classic, but with lighter fabrics, updated cuts and a colour palette designed for summer. Our polo shirts combine comfort and elegance in equal parts.
You can wear them with Bermuda shorts for a relaxed look, with swimwear for a seaside stroll, or with chinos for a casual dinner. In all cases, the result is clean, comfortable and contemporary.
Go for shades like white, navy, coral, sage green or even more intense colours if you want to stand out. The key is the fit: a slim fit but not tight, which highlights the silhouette without losing freshness.
Combine, adapt, enjoy
The best thing about summer is that it invites you to simplify. You don't need a lot of clothes, just the right ones. A well thought-out wardrobe for this season can be made up of five or six key pieces that mix and match: two swimming costumes, two shirts, two polo shirts and a pair of shorts. All available on our website, ready for you to create combinations that suit your pace, your style and your plans.
At Gerry St Tropez We take care of every detail of our garments: soft fabrics, flattering patterns, colours designed to combine with each other and quality finishes. Everything to make dressing well in summer easy and natural.
Colours that convey summer
Summer 2025 will be tinged with a palette inspired by the Mediterranean: off-white, sand, olive, sky blue, coral and vibrant touches of orange or yellow. The important thing is not only to choose beautiful colours, but to know how to combine them in a balanced way.
Our recommendation is to wear a brightly coloured main garment -such as a coral swimming costume or a green shirt- and pair it with neutral tones. If you like prints, make sure they are discreet and allow you to continue playing with other garments without overloading the look.
Conclusion: your style, effortlessly
This summer, go for a relaxed, yet thoughtful style. Dress light, but with intention. At Gerry St Tropez From the perfect swimming costume to the shirt that elevates everything, to polo shirts and shorts that work for any outfit, we design garments that allow you to build your looks without fuss.
Explore our collection and complete your wardrobe with pieces that not only look good, but feel good. Because when you wear clothes that are made for you, summer feels freer, cooler and more stylish.